They're only 2 battery manufactures in the world: Johnson Control and Bosch. The biggest question is who you are getting for the price. Obviously Bosch makes the batteries for German engineered vehicles. At AutoZone, we carry both our Duralast Brand (Johnson Control) and Optima's (also Johnson Control).
That being said, you're only getting one of two manufactures products, just with a different label. It's all a matter of opinion. I have Schwab Batteries in my truck because that's what was in it when I bought it.