I actually checked the owners manual, and you are right, it specifies 10w30. Not synthetic. Now I feel better. 2 friends are actually running synthetic in their 6.7's. 1 is a farm/work pickup, the other pulls a of of trailers. Just what they are comfortable with.
I haven't looked at a 2012 manual but it should guide you on oil choice based on use, normal or severe duty, and temperature range you operate the truck in. It's pretty hard not to fall into that severe duty category.
Also, the oil cap generally gives some generic guidance for oil grade. Ford doesn't specifically say use synthetic but they do recommend 5w40 for certain temperature ranges and use cases, that only comes in synthetic.
Ford dealers typically only have standard oil (non synthetic) in bulk for the diesel. Either 10w30 or 15w40 depending on what part of the country. Motorcraft doesn't have a synthetic diesel oil in those grades. If you request synthetic at the dealer expect to pay a premium.
I do my own oil changes, so even though I use synthetic oil it's still less costly than getting a non synthetic oil change at the dealership.