It Looks Like Ford May be Calling its Hybrid System ¯Powerboost¯ - Ford Powerstroke Diesel Forum
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post #1 of 5 Old 12-04-2017, 02:05 PM Thread Starter
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It Looks Like Ford May be Calling its Hybrid System ‘Powerboost’

Ford has filed a trademark application to reserve the ‘Powerboost’ nomenclature for use on powertrain and propulsion systems.

The patent was filed with the United States Patent and Trademark Office on November 30th, 2017. The filing indicates Ford has reserved the name for use on 'powertrain systems for land vehicles; propulsion systems for land vehicles, comprised of engines, electric motors, batteries, and transmissions.' It seems as though Ford is interested in calling its future hybrid-equipped models ‘Powerboost’, which could be styled like ‘PowerBoost’ making it relative to the EcoBoost name its turbocharged models bare.

How Ford plans on marketing the hybrid F-150 was recently the subject of a Bloomberg report entitled 'Ford’s Key to Selling Truck No One Asked For: Keeping Beer Cold.' It focused on how Ford plans to sell the hybrid truck to pickup owners who may not necessarily want to shell out more cash for an electrified powertrain, which included focusing on the extra energy it can bring both in the way of powertrain output and external power solutions. Either way, it seems Ford’s a bit interested in 'power.'

The automaker is also spending $4.5 billion to launch 13 electric and hybrid models by 2020, so we may be hearing the term Powerboost in Ford marketing speak for year’s to come – at least if EcoBoost is any indication. And considering the Dearborn-based automaker’s massive investment in electrified tech, we wouldn’t be shocked if we see the first of these Powerboost-badged models by as early as next year.
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post #2 of 5 Old 12-05-2017, 04:58 AM
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Not sure how I feel about this

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post #3 of 5 Old 12-05-2017, 05:50 AM
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Dont take it personal... it goes with the theme since they already have "eco boost".


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Originally Posted by djmaguire View Post
So says the internet... ...and so it shall be.
Originally Posted by G8orFord View Post
OK, thanks for the info. To show my ignorance, what is the problem with 3 nipples...
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post #4 of 5 Old 12-05-2017, 06:21 AM
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Is it an attempt to make it appeal to the average Joe who thinks a hybrid doesn't make himself look manly enought? Instead of calling it simply hybrid, just put a fancy name for this very same feature.
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post #5 of 5 Old 12-05-2017, 06:35 AM
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Ecoboost... Powerboost Hybrid... The Patriot Act... Blah blah blah. hold simultaneously two opinions which cancelled out, knowing them to be contradictory and believing in both of them... Even to understand the word "doublethink" involved the use of doublethink.

- George Orwell, "1984"

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