Ford Atlas Concept Previews Next-Gen F-Series

[AutoGuide.com]

Trying to steal some eyes from the General’s new half-tons, Ford rolled out a new truck concept today in Detroit called the Atlas, which showcases some new innovation coming to the next generation of Ford’s pickup trucks.

Although no power train details were divulged, a new-generation of EcoBoost engine is promised, which will feature stop-start technology for improved fuel economy. Improved aerodynamics will also be fighting on the fuel economy front, as the Atlas features active grille shutters, active wheel shutters, a drop-down front-air dam and power running boards. The active wheel shutters hide themselves when the trucks are at low speeds for style, but they emerge from behind the wheels at highway speeds to improve the airflow.

See more photos of the Ford Atlas Concept on AutoGuide.com

[Slimline]

Oddly my first glance at it made me think Dodge, not Ford. I am not sure I like it very much.

[kendallcschm]

its alright.. ford is worrying about aerodynamics too much.. its a pickup truck.. its gonna be like a brick.. this thing reminds me of the tundra... and i HATE the look of the tundra

[AlwaysStrokin']

I thought it was a dodge too. Pretty ugly grille if you ask me.

[Jarrod B]

I like how it looks like a dodge truck LOL

[6.0f250firstcar]

I like how Ford did this to take the spotlight away from GM.


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[7.3PwrHse]

So like you all, I thought it looked Dodge-ish too. Showed it to the wife, "Toyota" lol. Ford, you screwed up

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[AgTires4295]

Yup... Dodge/Tundra hybrid.

[Jarrod B]

Originally Posted by 7.3PwrHse

So like you all, I thought it looked Dodge-ish too. Showed it to the wife, "Toyota" lol. Ford, you screwed up

Sent from my Milestone X2

IMO it looks good. But the same time I'm ok with dodge haha

[Jarrod B]

Now the question is when the sd gets a change or this update.