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Old 01-15-2013, 01:17 PM
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Ford Atlas Concept Previews Next-Gen F-Series


Trying to steal some eyes from the General’s new half-tons, Ford rolled out a new truck concept today in Detroit called the Atlas, which showcases some new innovation coming to the next generation of Ford’s pickup trucks.

Although no power train details were divulged, a new-generation of EcoBoost engine is promised, which will feature stop-start technology for improved fuel economy. Improved aerodynamics will also be fighting on the fuel economy front, as the Atlas features active grille shutters, active wheel shutters, a drop-down front-air dam and power running boards. The active wheel shutters hide themselves when the trucks are at low speeds for style, but they emerge from behind the wheels at highway speeds to improve the airflow.

See more photos of the Ford Atlas Concept on AutoGuide.com

Last edited by AutoGuide.com; 01-16-2013 at 12:10 PM.
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Old 01-15-2013, 02:48 PM
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Oddly my first glance at it made me think Dodge, not Ford. I am not sure I like it very much.
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Old 01-15-2013, 02:54 PM
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its alright.. ford is worrying about aerodynamics too much.. its a pickup truck.. its gonna be like a brick.. this thing reminds me of the tundra... and i HATE the look of the tundra
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Old 01-15-2013, 10:12 PM
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I thought it was a dodge too. Pretty ugly grille if you ask me.
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Old 01-16-2013, 03:16 AM
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I like how it looks like a dodge truck LOL
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Old 01-16-2013, 04:14 AM
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I like how Ford did this to take the spotlight away from GM.


Sent from my iPhone using AutoGuide.com Free App
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Old 01-16-2013, 05:00 AM
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So like you all, I thought it looked Dodge-ish too. Showed it to the wife, "Toyota" lol. Ford, you screwed up

Sent from my Milestone X2
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Old 01-16-2013, 05:47 AM
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Yup... Dodge/Tundra hybrid.
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Old 01-16-2013, 06:38 AM
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Originally Posted by 7.3PwrHse View Post
So like you all, I thought it looked Dodge-ish too. Showed it to the wife, "Toyota" lol. Ford, you screwed up

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IMO it looks good. But the same time I'm ok with dodge haha
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Old 01-16-2013, 06:53 AM
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Now the question is when the sd gets a change or this update.
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