Ford has waged a public relations campaign to help promote its new EcoBoost F-150 pickup truck. The twin-turbocharged and direct-injection V6 engine might make excellent torque (and at diesel-like revs), but the Blue Oval knew it would face an uphill battle in convincing truck owners to down-size their engine – especially for something that's relatively untested and fraught with the potential to be a disaster due to its complexity.
Holding driving clinics across North America to expose consumers to the new engine, Ford's efforts appear to be paying off with the EcoBoost V6 model accounting for 35 percent of sales so far, Ford says. That number is on the rise too, with the most recent sales figures quoting a 40 percent take-rate for the six.
Similar in design to the EcoBoost V6 introduced in the Ford Taurus SHO, engineers will tell you its been entirely reworked. Peak power is rated at 365-hp and 420 lb-ft of torque with 90 percent of that power available from just 1700 rpm. By comparison, the new 5.0L V8 makes 380 lb-ft oat 4250 rpm, and the EcoBoost can tow up to 1,300 lbs more. It does, however, come at a $1,055 premium over the 5.0L.
More: Ford F-150 EcoBoost Sales Exceeding Expectations