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SEMA Preview: Ford Teases Five F-150s Ahead of SEMA Debut
Along with a simply massive display of 2010 Mustangs for this year's SEMA Show, Ford will showcase the tuning expertise of four shops (and one in-house project) that have chosen the F-150 as their vehicle of choice. And just as the Mustang is the most customized overall vehicle in the $31.8 billion aftermarket industry, the F-Series of pickups is the most popular pickup to modify.
"The F-150 is the ultimate all-around 'do everything' truck, and it is available in 10 different distinct versions, everything from an XL work truck to a Platinum luxury edition to the latest edition – the SVT Raptor – for the ultimate off-road experience," said Mark Grueber, Ford F-150 marketing manager. "People can personalize the F-150 to meet any need and do just about anything with it."
Ford's SEMA Design Manager Melvin Betancourt agrees and says much of the F-150's success with tuners is due to its broad appeal. "Some people use the F-150 as a work truck. For others, it's a luxury truck," he said. "And everyone is always looking to create something that's new that no one else has ever seen."
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