Join Date: Apr 2011
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Very amusing. Total whinery.
I've never understood brand loyalty, to say nothing of the type of brand loyalty that rises to that sort of whining. But let's be honest, we see it on here, too. It doesn't get you anything, and why would you need to define yourself through a purchase, anyway? I bought an F250 because I was convinced it best satisfied what I was looking for in a truck among the options out there this year. Pre-'03 I definitely would have bought a Dodge. Actually, anytime prior to the second half of '07 I would have probably bought the Dodge. Those engines were, and still are, at the head of the pack for the time. But this year? The 6.7 demolished the competition in my mind; no contest.
But I recognize that other people did the math (I assume) and ended up going with a Chevy or Dodge because it suited them. Good for them. Why do I care, really? Why do they care that I ended up going with Ford -- it says nothing about them. I don't know them, don't care, and will never speak to them. Why would they care that I'm driving a Ford or what I think about their trucks?
If I need a new truck in a few years, I'll do the math and go with the brand that comes out best in my mind. It might be Ford, it might be Chevy, or it might be Dodge. Hell, it might be Mahindra or Mitsubishi for all I know. I'm not a "Ford" guy, I'm a "vehicle" guy. My wife drives a Volvo, I have the truck, my bike is a Suzuki, and our third car is a Honda minivan. I want the best for the purpose at hand -- not a stupid brand. You get nothing for brand loyalty; the company doesn't care who you are, or if you buy again ($500 loyalty bonuses shouldn't sway anyone). Nor should you be swayed by commercials, whatever your favorite sports start purports to drive, or whatever some clown online says is the best. Buy what works for you, at a price with which you're comfortable.
I'll leave the brand obsessions to women and the sort of guys who pay $200 for a pair of designer jeans that are two sizes too small.