Something's Strange...2011 price experience

[SoCal66]

Went into a local dealor today and was looking at a $64k sticker KR, so pretty outfitted. I told the salesman this was a no bargaining deal and asked for it at invoice plus rebates. He stated they wouldn't do that. I told him to go ask and he promptly came back from the sales managers office with the sales manager in tow. The sales manager said "thank you for your offer we'll take it". So that makes the price now $59k per the invoice. With TTL it's just under 65k.

To me a couple things here:

is that a fake invoice amount?

If it's legit, why did they agree so quick? I think it may be legit as I had a couple other local dealors print me other invoices for similar equipped trucks and they're pretty similar in price.

Still a damn expensive truck, don't know if I can justify. I mean they will absolutely blowout 6.4's. Obviously they have to as the 6.7 is superior in every way but price.

I was so amped on buying this truck and the fact they caved so quick made me walk away and think about it. It made me want to wait for another year for the big rebates.

Obviously there is a limited market for 60k pickups but this is S. California and there's plenty of money around.

Strange to anyone else? This whole thing just caught me off guard.

[TowBoss]

5K off a $64K truck....not strange to me only an idiot would buy a truck a MSRP.....

[Canoemaker]

You needed to ask what invoice. Was it a Dealer invoice or a Factory invoice? You'll find the 2 totals quite different. Im sure it was Dealer invoice and they're still making a killing off of you. Factory invoice will be cheaper then that..If you do your homework on the computer, hopefully you can find those numbers. Then you go back to the Dealership armed with those!

[4ds4me]

What you need to know is the dealer incentives, ford kicks back amounts on certain vehicles to dealers. I would say that amount is pretty good right now as Ford wants to get as many of these trucks on the road as possible to help sales.
Think about this, why would a dealer sell a truck at invoice and make no money at all, they wouldn't? There is also money to be made in the back end, ext warrenty, financing, service, after market, ect....

Trust me they made their money on the truck!

[JK23112]

Dealerships actually make more profit on parts, service and used cars than they do on selling a brand-new vehicle. Throw in extended warranties, pinstripes, dealer prep/processing, "rustproofing" and other ancillary charges.....and then you will understand how they can afford those free hot dogs, baloons and cups of soda.


The last thing they want you to do is pay cash and not have a trade-in.

[Cutty72]

^^^ That is exactly correct. Quite often they will make next to nothing on a new rig.

[SoCal66]

Yup, that all makes sense. Good call on the two invoices. The one they presented me showed the "invoice price" dealor holdback, a/d/z plan pricing, x plan pricing.

Withe the economy the way it is it makes me kind of want to wait until later in the year, as I'm sure there will be a significant number of these pretty expensive trucks that haven't been scooped up.

And yes I agree, that at this stage, that deal offered appears to be about as good as it gets.

Thx

[SoCal66]

But you gotta love the baloons.

[realspeeded]

I test drove one today loaded to the hilt... 2011 f350(non dually) that the window sticker was 57,900 and i got them down to 52,500 before my trade So after trading my 2006 with 136,000 miles i walk out the door with a 2011 owing $46,500........(i owed $13,000 on the 06)....

[Big Tone]

The X plan price is $250 under thier actual cost, as per Fords employee web site.
So if they showed you the X plan price offer them that plus $250 minus rebates.