Hot off the presses from bullet proof diesel!

[portcity_gt]

The new bullet proof engine oil cooler, factory oil filter, for the 6.0L/vt365 diesel is now available!

[portcity_gt]

$1,595. Cold weather kit +$150, if desired.

Bullet Proof Engine Oil Cooler, Factory Oil Filter

[Tuscany]

Nice that's a GREAT deal! $1700 for the cold weather kit vs $2300 will win a TON of people over!

[legionxxii]

I must ask this if you guys are the makers of this then what is the difference between list price and bpd price. Wouldnt the list price be the bpd price since you made it or is this another marketing gimmick to make people think they actaully save $200? Im not bashing BPD at all cause when it comes to the 6.0 you guys dominate I just dont understand the whole price ordeal

[portcity_gt]

The way I would think it is, if you bought it from a retailer you would pay list price. But in this case you are seeing savings by buying directly from the manufacture.

[Snake]

Originally Posted by legionxxii

I must ask this if you guys are the makers of this then what is the difference between list price and bpd price. Wouldnt the list price be the bpd price since you made it or is this another marketing gimmick to make people think they actaully save $200? Im not bashing BPD at all cause when it comes to the 6.0 you guys dominate I just dont understand the whole price ordeal

Those two chowder heads aren't BPD. And there's no marketing gimmick. A lot of folks were interested in that kit and its now available for purchase. They were just passing the information along.

[DieselFab67]

Originally Posted by legionxxii

I must ask this if you guys are the makers of this then what is the difference between list price and bpd price. Wouldnt the list price be the bpd price since you made it or is this another marketing gimmick to make people think they actaully save $200? Im not bashing BPD at all cause when it comes to the 6.0 you guys dominate I just dont understand the whole price ordeal

Sorry for the economics lesson...

List price is the suggested retail price. It's also a marketing gimmick to some small degree. So are free t-shirts/hats/etc. It would be very rare for you to walk in off the street to an automotive parts store and pay list price. In order to remain competitive, part stores can (and often do) lower their price below the list/retail price, while showing the list/retail price on the invoice so consumers feel like they are receiving a better value.

Repair facilities, in order to be profitable must be able to make money on the parts and labor they provide and warranty. Selling parts for the suggested retail or list price to their customers enables them to legitimately (in the eyes of the customer) capture a percentage of money charged. This extra money is called Gross profit. Gross profit and Net profit are 2 different things. The money collected as Gross profit generally goes toward paying the fixed and variable costs of running and maintaining the business and facility. After these costs are paid, whatever is left over is the Net profit.

Net annual profit for a honest, well run automotive repair business is rarely more than %5-%10 of gross annual sales in my experience.

[white59rt]

Originally Posted by DieselFab67

Sorry for the economics lesson...

List price is the suggested retail price. It's also a marketing gimmick to some small degree. So are free t-shirts/hats/etc. It would be very rare for you to walk in off the street to an automotive parts store and pay list price. In order to remain competitive, part stores can (and often do) lower their price below the list/retail price, while showing the list/retail price on the invoice so consumers feel like they are receiving a better value.

Repair facilities, in order to be profitable must be able to make money on the parts and labor they provide and warranty. Selling parts for the suggested retail or list price to their customers enables them to legitimately (in the eyes of the customer) capture a percentage of money charged. This extra money is called Gross profit. Gross profit and Net profit are 2 different things. The money collected as Gross profit generally goes toward paying the fixed and variable costs of running and maintaining the business and facility. After these costs are paid, whatever is left over is the Net profit.

Net annual profit for a honest, well run automotive repair business is rarely more than %5-%10 of gross annual sales in my experience.

Great explanation Ken - now can you explain to my customers the difference between Margin and Markup - noone can seem to get it no matter how much I beat it into their head

Also you guys are a top notch company I must say - I am sorry I missed your beta program but since you guys do so much for the community I have something I would like to do for you guys to see if you like it. PM me if I have peaked your interest

Todd

[portcity_gt]

Originally Posted by Snake

Those two chowder heads aren't BPD.

Nope, just a very satisfied customer

[5fifty]

Mine will be here Wed.