Sorry Nick but you won't feel sway bar end links through the wheel!! You will feel like somebody is hitting the floor under your feet with a hammer. I hate to say this but my bet is on wheel bearings. They are that difficult, if you have done wheel bearings before!! BJ's will usually have play up and down and bearings will be in and out. But the best way to tell is to tear them down and inspect them.
Good Luck
NCH