On my 08 the heated seat button is just below the heat controlls in a line of 6 or so buttons. A red button. Ford heated seats are not that great anyways. They only stay on for 10 minutes and no control on how hot they get. I had a chevy before this and they did it right. You turn them on and they stay on until you turn them off. Also three variables for amount of heat plus you can turn the back on only. Hopefully Ford changes theirs.