wow, the sheer incompetence of some people amazes me. i saw a good 5 people miss the whole CONCEPT part of the truck. And ford is the last area to compare with reliability, their last reliable engine was the 7.3L. Emissions are what is strangling the diesels in the US now, the new dodge only puts 470 lb ft the to ground, which is sad. But yeah, it is completely ugly and needs to be its own truck, not a half ton with some add-ons to make it pose as a real truck