Auto companies are big players when it comes to football’s big game.
Brands love to roll out expensive advertising campaigns, as the Super Bowl gets a massive amount of viewers. Exactly how many? Last year, the NFL’s big game became the most-watched television event in U.S. history with 111.5 million viewers tuning in.
Oddly enough though, many automakers opted out of this year’s game despite the record-setting views last year.
You might have heard that the Detroit economy is on the upswing and so is the North American International Auto Show.
You could say the COBO Center just got a mid-cycle refresh and as you can guess it’s bigger, better and more efficient (sort of) than ever before. But time is short and what you really care about is inside, so what are you waiting for?
Pickup trucks took the Detroit Auto Show by storm this year, with plenty of surprise debuts.
From heavy hauling diesel power to lightweight compact pickups, Motown hosted debuts for just about every classification of truck at this year’s show. So which one of these new pieces of hardware caught our eye?
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